The full PEO system, run as a loop until the engine names you on the query that pays. Take it whole, or start with a single reading. Every part below maps to one of the three signals engines actually weigh, Knowledge, Age and Network, a framework explained in full on our home page and in the Journal.
Everything starts with a decision most people skip: the exact buyer-phrased questions you want to win, like "who is the best fractional CFO for early-stage SaaS." A wish becomes a testable, yes-or-no target. These queries are your scoreboard, and everything downstream aims at them. Who this matters for: anyone selling expertise rather than a commodity, founders, consultants, advisors, doctors, lawyers, coaches, where the buyer's decision hinges on trusting one specific person. We typically map five to ten queries per engagement, ranked by how much revenue each one is realistically worth, so early effort goes where the payoff is largest.
You publish deep, specific, original work engines can attribute to one named human, in enough volume to read as a body, not a post. Not bland explainers a machine can mass-produce. Positions only you hold, because of what you have actually done. This involves interviewing you for your real positions and cases, drafting long-form pieces in your voice, formatting them so an engine can lift a clear answer, and publishing under one consistent byline. Who it's for: experts whose depth is currently locked in their head or scattered across old posts and interviews, rather than organized into a legible, citable body of work.
You engineer third-party references, because engines trust what others say about you far more than what you say about yourself. A journalist quoting you, a podcast hosting you, a respected list naming you. Self-claims are cheap. Regard is not. This involves building a target list of relevant journalists, podcast hosts and list-makers, pitching consistently rather than in a single burst, and tracking which mentions actually land on crawlable, independent pages. Who it's for: anyone whose expertise is real but currently invisible to anyone outside their existing network, which is most professionals who have never deliberately pursued press or podcast coverage.
Most professionals accidentally exist as several people online: one name here, a different title there, a bio that contradicts the last. To an engine, that fragmentation is fatal. We collapse you into one unambiguous, attributable identity, so every signal counts. This involves auditing every profile and mention we can find, standardizing your name, title and bio everywhere, adding Person schema and a sameAs graph linking your properties, and correcting stale or conflicting records. Who it's for: professionals who have rebranded, changed roles, or simply accumulated years of inconsistent profiles across platforms without ever consolidating them.
Knowledge, network and clean structure get you into contention. Authority is the overall weight that tips contention into selection: the strength of your properties, the quality of references pointing at you, the company you keep in the web's citation graph. This involves strengthening your primary site's technical foundation, pursuing higher-trust references over volume, and building consistency over time rather than in a single push. Who it's for: professionals in genuinely contested niches, where a handful of credible rivals already exist and the deciding factor is the overall weight of evidence, not just its presence.
PEO is a loop, not a launch. Each month we re-ask your money queries on every engine, record whether you are named, find the gaps, and run the method again where you fall short. Without measurement PEO is faith. With it, PEO is a discipline. This involves a standing monthly audit across the major assistants, a screenshotted record of movement over time, and a short next-move brief translating gaps into the following month's work. Who it's for: every client, at every stage, since this is the step that turns the other five into a compounding system rather than a one-time project.
Indicative starting prices. Final scope on a call. Most clients start with The Reading to see where they actually stand before committing to a longer build, since the audit alone often reshapes the plan.
from £750 once
Best for: deciding whether the fuller build is worth it before committing further.
Start herefrom £2,000 / mo
custom
Optional accelerants once the core six are underway. Most clients add one or two of these once their baseline audit shows where the fastest leverage sits.
A publication in your name engines treat as authority for years, explored in the book advantage.
A wave of third-party mentions to spike the network signal, detailed in podcast guesting for PEO.
Notability and sourcing groundwork for a public panel.
Targeted work to overtake the name currently winning your queries.
Several named people under one practice, advised together.
A full re-baseline across every engine and buyer question.