One person.
One record.
$3,000.
A Google Knowledge Panel build for a single human being. Not a company page, not a brand refresh, not a retainer with a panel mentioned somewhere near the back. One person, one file, one fee, and a window that stays where it was written after you have paid.
Flat, all in
Half at intake, half when an identifier or live card is evidenced.
Days in the studio
Everything inside our control happens in this window.
Months before it hangs
Google's schedule, published here honestly rather than shortened to sell.
Month refund line
Nothing live at twelve months and the whole fee comes back.
Nine pieces of work, none of them a slide deck
Everything currently held under your name, which namesakes you are competing with, and which of the four routes your case actually falls into.
Every place your name, title, dates, affiliation or photograph disagree across the web, with the fix for each and the order to do them in.
One page on your own domain, plainly written and properly marked up, that becomes the source everything else is checked against.
Entries in the registers, catalogues and indexes Google treats as reliable. Slow, unglamorous, and the part that does the work.
Coverage that names you, published by people with nothing to gain from saying it. The half of the job that cannot be manufactured.
Handled where the case genuinely qualifies. Where it does not, you are told, rather than being given an item that is deleted in a fortnight and leaves a trace behind.
A single master image used consistently across every profile. It is one of the cheapest confirmations a machine can make and one of the most commonly wasted.
The exact screens, in order, and what every rejection reason means. You do it yourself. Your documents never come to us.
If the references are not there you are told before you pay, with the reason and with what would change it. This is roughly a third of enquiries.
You claim it. Not us. Ever.
When the record appears, the person it describes signs in and claims it, using their own account and their own identity documents.
This is filmed and published rather than described, because it is the step most often quietly absorbed into somebody's retainer. Handing your passport to a consultant so they can verify you to Google is not a service. It is a risk with an invoice attached.
Three parts, including the screens that go wrong.
Four of the eight, and their identifiers
Two that hang on the bare name and two that are live records only. Shown side by side deliberately, because the difference is what the price is actually buying and the point at which it becomes visible.
Four commissions run at a time.
Send your full name spelled the way you want it spelled permanently, one link to something published about you by somebody else, and a line on why this year rather than next.
You get a straight answer back: proceed, or not yet with the reason and what would change it. No call is needed to get that answer, and none is needed to get a price, because the price is already on this page.
What gets a no
- Nothing published about you by anyone other than you.
- A namesake with materially more coverage and no plan to differentiate.
- A hard deadline. The date belongs to Google and cannot be sold to you.
- Wanting the record to say something the evidence does not support.
Before you write
Why is the price on the website?
Because a price behind a discovery call is a price that changes depending on how the call goes. This one does not. It is the same figure for a founder in London and a consultant in Ahmedabad, and it is the same figure whether or not you sound wealthy on a video call.
Is there a call?
Only if you want one. Everything needed to decide is on this page: what is done, what it costs, how long it takes, when the money moves and what happens if it fails. A call adds warmth. It does not add information.
What does the sixty to ninety days actually contain?
The audit, the contradiction sweep, the home base, the structured source placement and the outreach that produces third-party coverage. That is everything inside our control. What follows is Google recrawling and reconciling, which is patience rather than work.
Can you guarantee it?
No. Anyone who guarantees a Knowledge Panel is describing a screenshot rather than a record, and the two are easy to confuse if nobody explains the difference. What is guaranteed is the refund at twelve months and an honest answer before you pay.
My panel already exists and it is wrong.
A different job, usually a shorter one. Say so in the first line and include the search that shows the error, because correcting a live record has almost nothing in common with creating one.
Someone else has my name.
Then the job changes shape. It stops being about building a record and becomes about making yours the one Google prefers, which is longer and occasionally not worth doing. You will be told which of those two it is before any money moves.